The Dubai-headquartered Jumeirah Group has said that it plans to double the size of its portfolio by 2030.
Jumeirah Group at present operates 26 properties, comprising beachfront resorts, city hotels, and serviced residences across the Middle East, Europe, and Asia.
It added that apart from the UAE, it will also expand its presence in Europe while “leveraging its strong base in London, Capri, Mallorca and Geneva to acquire luxury properties in other major cities as well as exploring opportunities in the US.”
The group will also look East towards the Asia Pacific market and extend its current reach beyond its properties in China, Bali and the Maldives.
Next year, Jumeirah Group plans to open Jumeirah Marsa Al Arab in Dubai and Jumeirah The Red Sea in Saudi Arabia, as well as Le Richemond in Geneva which is currently closed as it is undergoing a complete renovation.
The Jumeirah Mission 2030 strategy, it says, will “provide distinct guest experiences and new ancillary businesses.” Starting next year, it will include the integration of wellness into the entire guest experience at its properties.
“The luxury landscape continues to evolve in response to consumer demand, particularly from younger millennial and Gen Z audiences, and as a brand we need to continually innovate to stay relevant,” said Katerina Giannouka, chief executive officer of Jumeirah Group.
“Mission 2030 is a strategic plan that is designed to evolve the Jumeirah brand from a regional success story to a global leader in ultra luxury hospitality. It focuses on four key areas – international expansion, brand and product development, operational excellence and ancillary business – with an overall aim to sustainably double the size of our portfolio by 2030.”
The Jumeirah Group, a member of Dubai Holding, appointed Giannouka as its chief executive officer last year. Giannouka has more than two decades of experience across multiple aspects of the hospitality industry including operations, hotel development as well as asset management.
